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Trademark Law in 2 Hours

2.0 substantive credits in PA, IL, CT, NY, NJ, FL

This CLE is an accelerated survey of trademark law by Cynthia Dahl, Practice Professor of Law and Director of the Detkin Intellectual Property and Technology Legal Clinic at the University of Pennsylvania Law School. This course is ideally suited for attorneys who never took trademark law or practicing attorneys looking to quickly gain a fluency in the basics of trademarks. This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace.


We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.

Lecturer: Cynthia Dahl

Cynthia Dahl is the Director of the Detkin Intellectual Property and Technology Legal Clinic, a “teaching law firm” at Penn Law giving students the chance to help clients set and implement IP strategy. She specializes in the business applications of intellectual property and technology, and writes and speaks extensively around the country about teaching in this area. Before joining Penn Law, Cynthia was Senior IP Counsel for TruePosition, Inc. a Liberty Media-owned international wireless location company. While at TruePosition, she grew the company’s extensive patent portfolio and developed the IP portfolio of three related start-up ventures, drafted all manner of intellectual property agreements, and managed litigation and advocated in front of international standards bodies. Prior to working at TruePosition, she was a litigation associate at Holland and Hart LLP and Pennie and Edmonds LLP. Before launching her legal career, she counseled artists at Volunteer Lawyers for the Arts in New York, and held several jobs in policy and the press, including working for Senator Bill Bradley (D-NJ) and Nina Totenberg at National Public Radio.

As Detkin Clinic director, she works closely with the Penn Center for Innovation and Penn Law’s Center for Technology, Innovation and Competition.

Full Biography

Detkin Intellectual Property &Technology Legal Clinic


Your Instructor


University of Pennsylvania Law School
University of Pennsylvania Law School

Class Curriculum


  Trademark Law in 2 Hours
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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